Theatre Ancaster has been very fortunate in its history to be well supported by the community. Ticket sales have traditionally been very strong. A few years ago, we set out to redefine our brand and to create new promotional content to appeal to a broader audience, with the goal to engage our patrons in a new and meaningful way, particularly with the rise of social media and video consumption.
Enter Taylor Wice, our extremely talented videographer. He has created several promotional videos for us to capture the essence of a show and give our audience members a sneak peek into what they can expect on stage. We did not just find Taylor in a Google search for “awesome filmmakers from Ancaster” - he has been part of the Theatre Ancaster family since he was on stage as a kid in our Stage 2 Broadway Jr. and Stage 3: Young Company programs!
Taylor attended Ancaster High School, where his passion for video and film began. Once he graduated, he went off to Sheridan College to study in their prestigious Film and Television degree program, graduating in 2018. While Taylor currently lives and works in Toronto, that does not stop him from popping in for a visit to his hometown to visit his family (all of them Theatre Ancaster royalty - his mom and dad are still actively involved behind the scenes and his sister often starred on stage) and it certainly does not stop him from lending a hand to our marketing efforts even with his busy work and life schedules.
Creating promotional videos is a very time-consuming process. Most people just see the end product—a three to four-minute video we post to Facebook—but it takes up to 20 hours to actually create a video. First, Taylor has to film the rehearsal, then edit it to make sure it tells a story, and add in music to create an emotional connection with the viewer.
It all starts with a conversation with the show’s Director to get a general understanding of what the show is about. From there, Taylor makes his way to rehearsal, with the aim to film as much as possible. This consists of interviews with cast members, producers and directors, and filming exclusive behind-the-scenes footage of the cast practicing choreography, harmonies, costumes, or makeup. Complex software allows him to splice all the footage together to create a compelling product. This whole process can often be tedious work, but every second of it is worth it as the finished product never fails to impress. With every video, Taylor consistently proves his artistry, creativity, and dedication to Theatre Ancaster.
His most recent video for last month’s production of Mamma Mia! garnered over 10,000 views on Facebook and we certainly saw a bump in tickets sales after we launched it! We saw similar results in the previous videos Taylor has created for us - Chicago, Divas in Concert and Annie.
Taylor may live in the big city now as a filmmaker, but he will never forget his roots. He will always hold the town of Ancaster and its local theatre company in his heart, as it has been a part of his life for such a long time, and a part of who he is. We thank Taylor for sharing his craft with us and helping us introduce Theatre Ancaster to new audiences through a new medium.
You can follow Taylor on instagram @taylorwice or vimeo.com/taylorwice
Written by Dawson Nyffenegger
Each month we will spotlight a member of our company - volunteer, cast member, production member, etc. to highlight the people who help make TA a huge success.
November 2019 - Harvey Elms
October 2019 - Allison Osterman
September 2019 - Ben Kersey
August 2019 - Erin Bree Pierce and Danielle Desjardins
July 2019 - Lindsay Jones